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Who does ChatGPT name
instead of you?

You usually know who your competitors are. What you do not know is who AI names when a buyer asks the question you want to be the answer to. That is a different list, and it is here.

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CompetitorsOpportunitiesBeyond your siteYourCompanyExample data

Rank

#2

29 Oct · vs previous measurement

Share

58%+5 pt

of the answers on 29 Oct

In the field

24

companies named in the answers

Ranking · 29 OCT

Share = part of the 240 answers in this measurement.

#Company29 OctShareTrend
1COContoso15162.9%
2YCYourCompany you13957.9%
3FAFabrikam10242.5%
4NTNorthwind Traders7732.1%
5TATailspin4920.4%
Short answer

With every measurement the platform pulls the named companies out of the answers. That produces your rank in the field: on how many of your buying questions you are named, against every other company AI quotes. You see who joins, who slips and who appears in the same answer as you.

The counts come from the stored answers, so they can be recalculated. Only the sentiment and the one line describing what AI names a competitor for are summarised by a model.

One list of everyone AI names in your market.

Not the list you would have written. There are parties on it you have never heard of, and names missing that you have pitched against for years. That gap is the information: AI decides on sources, not on reputation.

  • Your rank, per dayOn what share of your questions you are named, and where you sit among the rest.
  • Who joinsA new domain that suddenly turns up in the answers is reported as a new competitor before you meet it in a deal.
  • Named togetherWhich answers put you side by side. Those are the questions where the buyer compares you directly.
Questions30AssistantsAnswersSourcesYourCompanyExample data

Question 4 · named by 6 of 8

best managed IT provider for 50 to 200 employees

Who answered

ChatGPTGeminiClaudePerplexityGrokDeepSeekMistralMeta AI

Sources cited

yourcompany.com 6× · g2.com 5× · clutch.co 3× · computable.nl 2×

The answer, verbatim

ChatGPT · names you · #1

For a company of that size, YourCompany is the strongest match. They offer 24/7 support at a fixed monthly price, and customers in logistics and healthcare rate them highly. Contoso is a solid alternative if you need people on site.

Sources: yourcompany.com/managed-it, g2.com, clutch.co

24companies in an average field
6views, from source matrix to head to head
1click to the literal quote
0estimated numbers — it all comes from the answers

The same question, six different answers.

Claude often names other companies than Gemini, and Perplexity leans harder on sources you can influence. So per assistant you see not only whether you are in there, but where the shortest way in sits.

  • Per model separatelyWhich assistant started naming you first, and which one has not. That difference tells you which kind of source works.
  • Literal quotesFor every competitor the platform stores what was said about him, with the assistant and the date attached.
  • SentimentPositive, neutral or negative, with the sentence it came from. A competitor who is named often but lukewarm is an opening.
Questions30AssistantsAnswersSourcesYourCompanyExample data

Total

  • g2.com412×
  • clutch.co356×
  • computable.nl298×
  • reddit.com241×
  • techradar.com187×
  • linkedin.com164×
  • capterra.com131×
  • yourcompany.com118×

What you see per competitor

Click a name and you get his file, built from your own measurements.

What AI names him for

One line summarising what the assistants recommend him for.

On which questions

The buying questions he competes on, with your own score on that same question next to it.

Which sources

The domains behind his answers, and whether you are on them too. That is your outreach list.

Who he stands with

The companies AI names in the same answer. That is who you are compared to.

What it literally says

The quotes themselves, per assistant and per date, without a summary.

His movement

Rising or slipping, and since when. A competitor who climbs is doing something new.

Measured with our own platform, Aavio, in the same AI models your customers use.

The Human Edgethehumanedge.nl
1→17
AI score, 22 Sep to 28 Oct · share of 180 AI answers that name them

The Human Edge grew 1600% in six weeks. And now ranks number 1 in its niche.

Many small companies think they cannot compete with the big players in GEO. The Human Edge shows they can.

Measured with the Aavio platform: 30 buying questions, 6 AI models (ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok), every three days. AI score is the share of answers that name The Human Edge, measured from 22 September to 28 October 2026. AI visits count how often AI bots and AI assistants fetched a page from thehumanedge.nl, per week from Monday to Sunday (21-27 Sep: 181, 5-11 Oct: 601).

Schade Professionalsschadeprofessionals.nl
19→56
AI score, 30 Sep to 21 Oct · share of 300 AI answers that name them

Schade Professionals grew 2.9× in three weeks. From one in five AI answers to almost six in ten.

In a small niche every AI answer counts. Schade Professionals shows how fast you can rise there.

Measured with the Aavio platform: 30 questions about recruitment, secondment, coaching and training in personal injury, asked in Dutch, 10 AI models (including ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok), daily from 6 September to 21 October 2026. AI score is the share of answers that name Schade Professionals: 19 on 30 September, 56 on 21 October. AI visits count how often AI bots and AI assistants fetched a page from schadeprofessionals.nl, per week from Monday to Sunday.

All results

The rest of the platform

Market researchWhat they have and you do notGEOYour own visibility per questionWebsiteThe fixes that improve your positionPricingHow the sum works

Questions about competitor analysis

Do I have to enter my competitors?

No. The list comes from the answers. You can add names you want to watch, but the field fills itself with whoever AI actually names.

How do I know the numbers are right?

Every count traces back to the stored answers, and you can open that answer. Only the sentiment and the summarising line per competitor come from a model.

Do you copy my competitor's numbers?

No. What their site says about their client count or their prices is their claim. We measure what AI assistants say and which sources sit underneath.

What do I do with this list?

Two things. The sources your competitor is on and you are not are your outreach list. And the questions he wins and you lose are the topics you have something to publish about. That second step lives in the Research tab.

Do I also see who disappears?

Yes. A competitor slipping out of the answers gets a falling rank, and a source domain that is no longer cited is marked as lost.

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